Plus pays off if you need one of five things. Otherwise it doesn't. We build for both plans – which is why we can tell you honestly which one fits.
concidea comes from consumer goods retail: lifestyle, beauty, food. Our own food shop pfefferbraut.de runs on Shopify – without Plus.
None of these apply? Then Shopify is enough.
Extensions in the information, shipping and payment steps, checkout branding via API and your own Shopify Functions for discounts, delivery, payment methods or validation are Plus-only. Functions that come with App Store apps work without Plus.
How we help Shopify Functions and checkout extensions, including replacements for Shopify Scripts, which stopped running in June 2026.
Plus includes up to nine expansion stores for the same brand, for example for countries with their own checkout, wholesale or an outlet. Themes and apps are billed per store. Several countries alone don't need separate shops.
How we help Setting up the stores and feeding ERP and PIM data into all of them, with REXAdata as the hub.
Hydrogen and Oxygen hosting come with every paid plan, with one public storefront. Plus allows up to 25, for example for countries, microsites or campaigns.
How we help Hydrogen storefronts with Storyblok, so your marketing team maintains content itself.
Unlimited customer-specific catalogues, assigning catalogues directly to companies, deposits and partial payments remain Plus-only.
How we help Catalogues and price lists from your ERP, syncing companies and terms.
Plus has much higher Admin API limits – for the GraphQL Admin API ten times those of the smaller plans and five times those of Advanced. That matters when ERP, PIM and feeds sync large amounts of data. Multipass, signing in from an external system, is Plus-only.
How we help Integrations with REXApim or Plytix and REXAdata that work within the limits.
Launchpad switches campaigns, prices and themes on and off on a schedule – Plus-only. Handy, but not a reason for Plus on its own.
How we help Preparing campaigns with Launchpad – or, without Plus, with time windows your marketing team manages itself.
A pricier plan doesn't help here. Someone who builds it properly does.
As the range grows, the standard filters often fall short. A dedicated search such as AddSearch can be tuned more precisely to your products.
How we help AddSearch integration and filters built from your product data.
Mandatory in the EU since 27 September 2026: the harmonised notice on the legal guarantee, shown prominently in the shop. If a producer offers a free durability guarantee of more than two years on the whole product, the GARAN label goes next to the product picture.
How we help Notice in the theme, label driven by your product data.
For alcohol and other age-restricted goods. Usually possible without Plus – depending on where and how strictly the check has to happen.
How we help Checks in the theme or via an app, matched to your range.
Ingredients, allergens and nutrition facts under EU food labelling rules, price per kg, best-before dates and batches. Most of this is product data – it belongs in the PIM, not in manual work in the shop.
How we help Mandatory information, best-before dates and batches from REXApim or Plytix into the shop.
Product data for Google Shopping and marketplaces needs its own rules and fields.
How we help Setting up and maintaining Channable and other connections.
These are often cited as reasons for Plus – but aren't.
Hydrogen and Oxygen come with every paid plan. There is a Hydrogen version of pfefferbraut.de too – without Plus.
Shopify Flow is included free from the Basic plan upwards.
Company accounts, payment terms, volume pricing and up to three B2B catalogues have been available from the Basic plan upwards since April 2026.
With Markets, one shop sells to as many countries as you like. Several countries don't mean several shops.
Price per kg or litre is standard in Shopify, including via CSV import and the Admin API.
For a long time, Shopify couldn't maintain unit prices via import and API. For food, we therefore built them with our own calculation models and metafields. Shopify now handles this out of the box. So we check with you whether a custom solution is still needed – or whether the standard replaces it.
Moving to Plus happens in the same shop, with a one- or three-year contract. We support the move with JANUS: comparing your shop before and after the switch, so nothing breaks unnoticed.
No. Hydrogen and Oxygen hosting come with every paid plan, with one public storefront. You only need Plus once several Hydrogen storefronts have to be live at the same time – Plus allows up to 25.
Usually not. Since April 2026, company accounts, payment terms, volume pricing and up to three B2B catalogues have been available from the Basic plan upwards. You need Plus for unlimited customer-specific catalogues, assigning catalogues directly to companies, deposits and partial payments.
No. With Shopify Markets, one shop sells to as many countries as you like, on every plan. Separate shops – with Plus, up to nine expansion stores for the same brand – only pay off when a country needs its own checkout, its own customer data or its own theme.
Yes. Moving to Plus is a plan change within the same shop, not a rebuild. It comes with a one- or three-year contract and an identity check.
Since 27 September 2026, every shop selling to consumers in the EU must show the harmonised EU notice on the legal guarantee in a prominent place. The GARAN label goes next to the product picture when the producer offers a free durability guarantee of more than two years covering the whole product and passes that information on to you. None of this requires Plus.
As of 3 October 2026
We look at your shop and your plans and tell you whether Plus pays off – or what you need instead.